Like many small organizations, after decades of initial success, by the early 2000s Rose Villa had fallen behind the times. Infrastructure was outdated, the community was not supported by modern technology, and staff morale was low. The community itself had been led by a traditional, top-down culture. One of the first things Vassar did was flatten the reporting structure and make herself and other senior managers available to staff and residents to build trust and change the culture of the organization. As part of this process Rose Villa's mission statement of supporting older adults to live the life of their own choosing was adopted along with the establishment of our Core Values: Start with Yes, Curiosity is Critical, Assume Positive Intent and Embrace Quirky.
At Rose Villa, our mission statement means everyone in our community supports not how we think residents ought to be living, but how they choose to live. Everyone here is focused on helping people lead their best lives, make their own choices and live as independently as possible for as long as possible.
Early in her tenure, Vassar began reimagining the campus; a dream that became reality in April 2014 with the first shovel in the ground for the $60 million-dollar Phase 1 redevelopment. In Spring 2016, Phase 1 of redevelopment was completed and brought 75 new cottage and apartment homes to Rose Villa, as well as the Main Street promenade, restaurants, Wellness, Performing Arts and Spa areas.
Phase 2 brought four more neighborhoods to Rose Villa, which were completed in 2019. The Oaks, the first zero-energy senior living community in the Pacific NW, Garden Grove, North Pocket and two lofts above the Creative Arts Building added 42 homes, all built to financially support the efforts of Phase 3. Phase 3, slated to begin in early 2020, will conclude the multi-year redevelopment effort and culminate in a brand new, state-of-the-art Madrona Grove Supportive Living neighborhood. Additional independent living homes, including a second zero-energy neighborhood provide further financial stability to Rose Villa to make the re-envisioned Madrona Grove a reality.
Services have expanded over the years as well. Rose Villa’s Avencia In-Home Care provides services for residents in their own homes; residents can access 24-hour long-term care services in Madrona Grove Supportive Living; housecleaning services are offered six days a week; custom gardening is available for residents in addition to care of all shared areas; there is on-site maintenance coverage seven days a week with 24-hour security; a full-service food and beverage department serving meals seven days a week; and a team of drivers for personal transportation both on and off the Rose Villa campus.
In addition, there are many amenities available on campus, including an aquatic center with a lazy river, lap swimming, a hot tub and a slide; weight and cardio rooms; yoga and tai chi spaces; a full-service salon and spa; a licensed massage therapist; a classroom where Clackamas Community College and others offer various courses; arts & crafts programs; a fitness room; a library; a carpentry shop; the resident run resale store, the Treasure House; and SEEDS Garden Center run by the Rose Villa Foundation. Residents can have virtually all their day-to-day concerns taken care of while living here, which affords them the opportunity to continue to travel, learn, entertain, exercise and volunteer – all things that support them to be active, healthy and involved – for as long as they so desire.